Bootstrapping Bronto tells the story of how Joe Colopy built a software company from scratch in Durham, North Carolina—without raising a dollar of venture capital—and led it to a successful acquisition by a tech giant.

This book offers a candid, behind-the-scenes look at the grit, creativity, and persistence it takes to build something real outside of Silicon Valley. It doesn’t sugarcoat the setbacks, false starts, or scrappy tactics that made Bronto thrive.

Aimed at aspiring entrepreneurs, founders, and curious readers alike, Bootstrapping Bronto shares Joe’s unorthodox journey, the lessons he learned along the way, and the vibrant community that helped shape the company’s success.