Bronto, Raleigh-Durham

Top 40 Under 40 + Best Customer Service Team

Bronto is on the move and we’ve won some notable awards lately. Here’s a rundown:
Earlier this month Karalyn and I went to the awards ceremony for the Triangle Business Journal’s Top 40 Under 40. The event was good and like a very big wedding. In presenting the awards, the announcer ran through a short bio of the awardee while their theme song played. I chose “Ramble On” by Led Zeppelin. It was awesome.
View a list of the other winners.

More importantly, Bronto was announced as a Stevie Award finalist for the Best Customer Service Team. At Bronto, we really pride ourselves in the high level of service that we give our clients so I am really thrilled to see this recognized. Big kudos to the entire Bronto Client Services Team for making it happen!!
View a list of the other finalists.


How to Apply for a Job

I spent this evening drilling through hundreds of resumes for the many of open positions that we have at Bronto Software. As CEO, I like to be on the front lines of hiring because bringing great people into the company is one of the most important things that I can do — Always Be Recruiting, they say.

Unfortunately, reviewing resumes is an exhausting process. Like most hiring managers, I make very quick decisions on how to sort resumes into different piles. I use the buckets not interesting, less interesting, and interesting. Many applicants would greatly improve their chances of getting resume pushed into a better pile with some simple tips that anyone can follow. So, here you go:

  1. Limit your resume to 1 page.
    I have heard every reason in the book why applicants can’t do this — too senior, too technical, not computer scannable enough. I believe that applicants make this mistake of making their resume too long time and time again because applicants fundamentally don’t understand the purpose of a resume and initial inquiry — whet the hiring managers appetite to initiate an interview rather than provide a full biography. The longer you make your resume, the higher chance that you’ll dilute the focus on your most relevant experiences. Plus, putting together a brief resume demonstrates that the you can keep their thoughts and ideas focused. What business doesn’t need more focus!
  2. Drop the Aspirations / Philosophy section of the resume.
    Unfortunately, applicants often start their resumes with these sections. I recommend leaving them off and getting right into experience or education. (BTW, if you are a recent graduate, you might start with the education section since it is probably more impressive than your work experience.) Save the aspirations for the cover letter / email.
  3. PDF your resume.
    This is a minor point, but you might find it better to send your resume as a PDF versus in Word format. The formatting of the resume is better maintained in a PDF document. Also, with sending Word documents, there is a risk of including random revision comments. I just reviewed a resume with this issue and it made the applicant come across a little less professional. Not a big deal, but something to consider.
  4. Use cover emails versus cover attachments.
    As a hiring manager, I find it must easier to read short, personalized notes in the email itself. Attaching a cover letter document is unnecessary. As always, personalize your message. It is prime opportunity to separate yourself from the crowd.
  5. Apply directly through the company’s website.
    Have you ever received an applicant’s email from Monster or one these other job boards? For the most part, they are horribly formatted and difficult to read and scan. Also, it is obvious to the hiring manager that you just clicked a button and presto an email was sent off. To show true interest, always go to the website and apply through there. Or, do both. Basically, I post positions on Monster and treat the postings as advertisements that will hopefully drive the good applicants to apply through the website. And, the good applicants usually do.

Of course, having relevant experience and enthusiasm for the position and company are always essential pieces to getting hired. Also, the tips above are not comprehensive. There are many aspects to improving your lot in the hiring process. But, hopefully, the tips are helpful in ensuring that the hiring manager sorts your resume into the right pile in their 30-second analysis (if that) of your qualifications.

Good luck!