YAWA! Yet Another Web Application. Software has clearly moved to the cloud and web applications are the way for software to be delivered. In the late 1990s, SalesForce.com and others were innovators in this new business model: software as a service. Times were good and Bronto jumped on it in the early 2000s.
Twenty years later, the business model is fairly well understood and the tools for crafting a web application are mature. It’s never easy to make a great application but it’s easier than before. Thanks Amazon Web Services, React, …
This raises the bar for the entrepreneur. It’s not enough to have a web application with a clear customer. You need to build a sales and marketing machine. And, in the earliest stages of the startup, this means founder hustle.
Hustle leads to traction and traction is the best indicator that you can scale sales and marketing later. Well-designed UIs make for nice products but a hustle-first entrepreneur makes for a real business.
* YAWA also means another things according to Urban Dictionary. Nothing too inappropriate.