Willie Sutton was a famous bank robber from the first half of the twentieth century. One time a reporter asked him, “why do you rob banks?” His now famous response was, “because that’s where the money is.” The new money these days is personally identifiable information — email addresses and related bits — and Email Service Providers like Bronto are the new banks.
Today this reality became thrust into the forefront with Epsilon reporting that they had a major security breach that resulted in stolen email lists from many top brands including Best Buy, Capital One and Disney. Read more from the article in Security Week.

This is an unfortunate issue and reinforces why we take security and privacy very seriously at Bronto. We’ve invested much effort in the past 15 months into improving not only our own technology and internal security stance, but also providing many features to customers to allow them configure their own security controls according to their preferences. Among the areas we’ve improved during this time are our network, our internal management applications, and our internal policies and training. Additionally we’ve also improved our ability to detect and monitor activities going on inside our application and network, so appropriate staff are alerted to investigate, 24×7.  On the customer side, we have added new features in the areas of account management, password security, user permissions, & API security. The security of your data is of the utmost importance to Bronto, and we never forget that.

We understand that we are a twenty-first century bank and the vault of your data is extremely valuable and needs to be kept very secure.

Unfortunately, with incidents like this, no one wins and the only redeeming value is that it sends a strong message to everyone in the industry that their security, whatever it is, could be better and forces them to re-assess and improve. We will certainly be re-assessing ours and looking for improvements. And we welcome conversation with anyone in the industry regarding how all of us can tighten security and provide a more secure world for all.