Last week the American Red Cross approached us with an innovative and creative idea — launch a promotion where our customers could send Haiti Relief requests to their lists free of charge. We loved it.
Throughout the year, we donate our time volunteering at Habitat of Humanity, Urban Ministries, and other local organizations. We donate money to causes as well, including last week matching donations for Haiti Relief. But, this was a unique opportunity to contribute with exactly what we do. Today this idea became a reality and we kicked off the “Free Emails for Haiti” campaign. See bronto.com/haiti for more information.
My hope that other email marketing service providers (ESPs) adopt these type of campaigns to help with Haiti’s relief efforts and other future humanitarian crises that inevitably and sadly will happen. It’s a great idea and one that only an ESP can do.
If you are interested in learning more about this idea, please let me know. I would be happy to share our experience with it.