Yesterday I received an unexpected call from Ben Niolet of the News & Observer to comment on a story related to the Charlotte mayor running for Governor of North Carolina.
Apparently the major’s campaign sent an email announcing his run and accidentally misspelled governor in the message’s masthead. Initially, the campaign blamed it on a hacker and then later recanted saying it was a simple oversight by their designer.
Of course, not fessing up to the simple error was dumb on the campaign’s part and ultimately put a bad taste around a positive announcement. Also, it must have been a slow “news cycle” for this to get as much attention as did. However, I’m not surprised since the world of politics is not new to me — especially after having watched all seven seasons of West Wing. I credit the show to letting me throw around terms like “news cycle”. But, I digress.
In the end, I gave some thoughts about how images work in email and they included them in the article. Here you go:
Marketing e-mail messages that display images and pictures often are actually the result of a line of code that tells the computer to fetch an image from a server when the message is opened, said Joe Colopy, CEO of Bronto Software, a Durham-based e-mail marketing company that counts Trek bicycles and John Edwards’ presidential campaign — but not McCrory’s campaign — among its 750 clients. The idea is to allow senders to change or update content after it has been sent, an ability most e-mail users wished they’d had one time or another.
You can also read the entire story on the News & Observer’s website.